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innov+tech 4: Framework & Strategies III

Topic 4 Covers:

  • Market standards & Dominant design
  • Network effects, switching costs, tipping points
  • Displacing exisiting standards

Lecture handouts

Key Sources

  • Tidd and Bessant (2009), ch 4
  • Conway and Steward (2009), ch 4
  • Schilling (2008), ch 3, 4 and 5, ch 9
  • Tidd et al (2005), ch 7
  • Christensen, C, Suarez, F, & Utterback, J (1998), Strategies for survival
    in fast-changing industries, Management Science, Dec. v44 i12 ppS207-220 [ProQuest]
  • Chakrovorti, B (2004), The new rules for bringing innovations to market,
    Harvard Business Review, Mar. p58-67 [EBSCO]
  • Utterback, J (1996), Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change, Harvard Business Press – ch 2
  • Cusumano, M, Mylonadis, Y, Rosenbloom, R (1992), Strategic maneuvering and mass-market dynamics: The triumph of VHS over Betamax, Business History Review, Spring Vol. 66, Iss. 1; p. 51 (44 pages) [ProQuest]
  • Schilling, M (2006), Types and patterns of innovation [ch 3 – sample from McGraw-Hill]
  • Reed, D.P. (2001), The Law of the Pack, Harvard Business Review, v79 i2 Feb pp23-24 [EBSCO] see also his Group Forming Networks resource page

Additional Sources

Baker, D (2010), Battle of the browsers: Mozilla vs King corporate, Wired UK, April 8th

Gilbertson, S (2010), Is Android open?, Wired Epicenter blog, Oct 22nd

Srinivasan, Lilien and Rangaswamy (2005), The Emergence of Dominant Designs, McCombs Research Paper Series No. MKT-02-05

Overview of Malcolm Gladwell’s book, The Tipping Point: How Little Things Can Make a Big Difference.

Hal Varian’s Information Economy site has a Network Economics page – good collection of relevant links

Arun Sundararajan’s industrial organization of information technology industries site offers a useful depth of acadmic analysis, including links to Nicholas Economides’ Economics of Networks pages. Particulalrly worth exploring is Sundararajan’s Network Effects page.

Liebowitz and Margolis’ key paper on Network Externalities (Effects)

Other reading

16/11/06 Google, Yahoo and Microsoft Agree to Standard Sitemaps Protocol In an encouraging act of collaboration, Google, Yahoo and Microsoft announced tonight that they will all begin using the same Sitemaps protocol to index sites around the web. Now based at, the system instructs web masters on how to install an XML file on their servers that all three engines can use to track updates to pages. This should make it easier to get your pages indexed in a simple and standardized way. People who use Google Sitemaps don’t need to change anything, those maps will now be indexed by Yahoo and Microsoft. [TechCrunch]

15/10/06 Microsoft’s PDF-killer heads towards standards body There’s no doubt about it: Adobe’s Portable Document Format—better known as PDF—is a choice tool for digital document delivery. Some might say that it’s the tool for delivering complex documents to wide array of users, as its design allows for faithful rendering on any platform that supports PDF—application issues, font problems, layout quirks, etc., need need not apply. Enter Microsoft… [Ars Technica]