Skip to content

Assignment 1 /2548

Discursive ESSAY (Individual assessment)

  • 4 sides of A4
  • represents 50% of final grade
  • due 4pm, Tuesday 8th March 2016 (w23) – submit to SAC and Turnitin

Note: Assignment 1 is marked on an anonymous basis – please use the appropriate front sheet with the fold-over flap and ensure your name is not visible in the document (eg in headers or footers).

Each case study tutorial topic (in weeks 3-4, 7-8, 9-10, 16-17, 18-19 and 20-21) has a set of questions that you will need to prepare for prior to the tutorial. For each case study, a discursive essay question related to that case study is an essay question option (see below). You will need to select one of the case studies we have done in class and the appropriate question for that case and write an essay that:

  • Addresses the question set for the case study
  • Builds on the discussion in class and your own preparation for the case study discussion
  • Incorporates your reflection on the case issues.

You should ensure that you offer a coherent and suitably structured response to the question chosen and that there is appropriate analysis, drawing on relevant theoretical models where appropriate.

Further research and reading beyond the case study materials is required, as you are aiming to produce a deeper and more considered response that builds on the discussion in class. You may need to add further examples, data or illustration of the issues.

Essay options

  1. Week 3-4 case
    To what extent should the teaching of economics change and to what end?
  2. Week 7-8 case
    Identify and critically assess the impact of Kahneman’s key contributions to economics.
  3. Week 9-10 case
    Critically discuss how behavioural economics has influenced the Financial Conduct Authority’s understanding of consumer behaviour in financial markets and how it is guiding the regulator’s policy responses.
  4. Week 16-17 case
    In the context of Sandel’s proposition that market exchange can alter the character of what’s bought and sold – and change the relationships between parties – discuss the significance of Frey and Jegen’s motivation crowding theory.
  5. Week 18-19 case
    Critically assess the extent to which private, profit-seeking firms should behave in a socially responsible and ethical manner, beyond the requirements of the law.
  6. Week 20-21 case
    Using an appropriate model of CSR, outline the intent of M&S’s Plan A and critically assess its success.

Essay Assessment Criteria

The essay must:

  • Provide evidence of suitably relevant reading and research.
  • Demonstrate a clear and concise writing style.
  • Show suitable reflection and development from the discussion in class for that case
  • Demonstrate the student’s understanding of the theoretical concepts that the question addresses.
  • Draw appropriate conclusions that are congruent with the preceding analysis.


  • The essay should be typed in 12 point Arial or Helvetica (with 1.5 line spacing) and follow an essay-style format
  • It should be printed single sided (not double sided).
  • It should identify a minimum of six “academic” sources. “Academic” sources are textbooks, academic journal articles and, at this level, business analysis sources such as The Economist.
  • The page count excludes the title page and reference list.
  • Margins should be of ‘normal’ dimensions – no less than 25mm for left and right margins, and no more than 32mm.
  • It must be submitted in hard copy to the SAC, plus submitted in digital form to the Turnitin assignment drop-box on the module’s Blackboard site. Digital submissions must be received by the assignment deadline. Don’t assume instantaneous delivery.
  • Good referencing and academic practice will be credited, as will good standards of written English
  • Any evidence of plagiarism will be dealt with severely in accordance with DMU regulations.
  • Late submissions will be penalised.
  • Participation and engagement in the case study tutorial sessions will contribute up to 24% of the final mark, with each case study accounting for up to 4 marks. Marks will be awarded for preparation of case materials, engagement with peers in discussion and presentation of group findings.

Assessment 1 marksheet [pdf]

Reassessment opportunity

If assignment 1 is failed (either due to non-submission or poor completion), it may be reassessed by submission of a revised version of the assignment, provided the tutor has been notified, within two weeks of assignments being returned, that resubmission is being pursued. A resubmission date will be individually agreed in each instance. In such cases, the grade will be capped at 40%.