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eBusiness Strategy

See Chaffey, D (2007), chapter 5

Lecture handouts

Primary Resources

Chaffey, D (2008a), Example mission and vision statements,, 16th Oct

Chaffey, D (2008b), Why efficiency and effectiveness measures are important to strategy,, 15th Sept

Gallaugher, J (2007), Strategic positioning and resource-based thinking … , International Journal of E-Business Research, v3 i3 pp14-24 [ProQuest]

Jelassi, T & Enders, A (2005), Strategies for e-Business, FT Prentice-Hall, Harlow

* Porter, M (2001), Strategy and the Internet, Harvard Business Review, March pp60-78 [EBSCO]

* Tapscott, D (2001), Rethinking Strategy in a networked world (or why Michael Porter is wrong about the internet), Strategy+Business, i24 [requires free registration]

Webster, M, Beach, R and Fouweather, I (2006), E-Business strategy development: an FMCG sector case study, Supply Chain Management: An International Journal, v11 i4 pp353-362 [ProQuest]

Secondary resources

Basu, A and Muylle, S (2007), How to plan E-Business initiatives in established companies, MIT Sloan Management Review, Fall v49 i1 pp28-36 [ProQuest]

Downes, L (1997), Beyond Porter, context magazine, December

Feeny, D (2001), Making business sense of the e-opportunity, MIT Sloan Management Review, Winter pp41-51 [ProQuest]

also reprinted in Brynjolfsson and Urban (2001), Strategies for e-business success, Jossey-Bass

McGrath, L (2003), Beware the internet panacea: how tried and true strategy got sidelined, Journal of Business Strategy, v24 i6 [ProQuest]

Meckel, M et al (2004), A taxonomy of e-business adption and strategies in small and medium sized enterprises, Strategic Change, v13 August pp259-69

Recklies, D (2001), Beyond Porter – A Critique of the Critique of Porter,

Willcocks, L et al (2000), Moving to eBusiness, Random House