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eBusiness Planning []

Download lecture handouts [pdf]

eBusiness planning: case study

Laudon, K and Laudon, J (2004), Management Information Systems (8th ed), Prentice-HAll – see Poster child for failure

Baldwin, S (2003), On top of the world, Ghostsites, May 8

Carr, P (2008), Bringing Nothing to the Party: Confessions of a New Media Whore, Orion Books

Chaffey, D (2007), E-Business and E-Commerce Management (3rd ed), FT Prentice-Hall – see case pp252-54

Wray, R (2005), spent fast and died young but its legacy shaped internet retailing, The Guardian, 16 May

Malmsten, E et al (2002), Boo hoo, Arrow

Cassidy, J (2002), Dot.con: the greatest story ever sold, Allen Lane Penguin

Jelassi, T and Enders, A (2005), Strategies for eBusiness, FT Prentice-Hall

Stockport, G et al (2001), the path to failure, Journal of Interactive Marketing, Volume 15, Issue 4 (p 56-70) [Wiley InterScience – use Athens a/c]

Mintzberg, H (1987), 5Ps for Strategy, California Management Review, Fall pp11-24

Nielsen, J (2000), Boo’s Demise, Alertbox, May 28 (includes mini-review of from Dec 1999)

Crunchbase (2009), Venda [company profile], Techcrunch, 5 Jan

Boo – the movie (10″) “A short film about handed out to staff on VHS tape in 1999”
produced by Nille Leander, sister of co-founder Kajsa Leander