Download lecture handout 1 [pdf] / Download lecture handout 2 [pdf]
Start here
Rory Cellan-Jones’ Radio 4 series – The secret history of social networking (article with link to podcast)
Michael Wesch’s (2007) brilliant The Machine is Us/ing Us (Final Version) (but is pre-Twitter)
* Hinchcliffe, D (2010b), Why all the fuss about Web 2.0?, infonomics, Jan/Feb
** O’Reilly, T (2005), What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software, oreillynet, 30th Sept.
Frog Design’s genius A World of Tweets plots geographic twitter data in real time
Cosenza, V (2010), World Map of Social Networks, Vincos blog, December
See Ofcom Communictions market report (2009) on convergence for commentary on UK usage of social media
Primary reading
* Boudreaux, C (2009), Analysis of Social Media Policies: Lessons and Best Practices, SocialMediaGovernance.com, Dec 16th [pdf]
Bonabeau, E (2009), Decisions 2.0: The Power of Collective Intelligence, MIT Sloan Management Review, Winter v50 n2 pp45-52 [ProQuest]
* Demailly, C (2009), Speeding the adoption of Enterprise 2.0, AT&T / Early Strategies consulting, Mar 16th
* Hinchcliffe, D (2009), Using Web 2.0 to reinvent your business for the economic downturn, Enterprise 2.0 blog, 29 Jan
* Hinchcliffe, D (2010a), The social Web in 2010: The emerging standards and technologies to watch, Enterprise 2.0 blog, 20 Jan
Levy, S (2009), Best Business Books 2009: Technology, strategy+business, i57 Winter
Matuszak, G (2007a), Enterprise 2.0: Fad or future, KPMG International
Matuszak, G (2007b), Enterprise 2.0: The benefits and challenges of adoption, KPMG International
McAfee, A (2006a), Enterprise 2.0: The Dawn of Emergent Collaboration, MIT Sloan Management Review, Spring Vol. 47, No. 3, pp. 21-28 [ProQuest]
McAfee, A (2006b), Enterprise 2.0, version 2.0, HBS faculty blog, 28th May
McKinsey & Co (2007), How businesses are using Web 2.0: A McKinsey global survey, McKinsey Quarterly [requires free registration]
McKinsey & Co (2008), Building the Web 2.0 Enterprise: McKinsey Global Survey Results, McKinsey Quarterly, July [requires free registration]
McKinsey & Co (2009), Six ways to make Web 2.0 work, McKinsey Quarterly, February [requires free registration]
Online Schools (2010), Obsessed with Facebook, onlineschools.org
Owyang, J (2010a), Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010), web-strategist.com, Feb 11th
* Owyang, J (2010b), Industry Reference: The Social Business Stack for 2011, web-strategist.com, Nov 5th
* Owyang, J (2010c), Framework: The Social Media ROI Pyramid, web-strategist.com, Dec 13th
Pallai, E (2010), 5 Simple Twitter Listening Tips Every Marketer Should Know, ReadWriteWeb, Feb 2nd
Shirky, C (2008), Here comes everybody, Penguin
Shirky, C (2011), The Political Power of Social Media, Foreign Affairs, Jan/Feb [requires free reg]
Solis, B (2010), Introducing The Conversation Prism Version 3.0, briansolis.com, Oct 13th
Solis, B (2011), Exploring the Twitterverse, briansolis.com, Jan 3rd
Background
Arrington, M (2010), Facebook COO: 175 Million People Log Into Facebook Every Day, TechCrunch, Feb 1st
Beal, A (2010), 70% of Companies Plan to Spend More on Twitter & Facebook Marketing, Marketing Pilgrim [blog], Feb 4th
KKirkpatrick, M (2009a), Introduction to the Real-Time Web, ReadWriteWeb, May 12
Kirkpatrick, M (2009b), Don’t Tell Your Boss: Dell Made $6.5m on Twitter, ReadWriteWeb, Dec 8th
Meister, JC and Willyerd, K (2010), Intel’s social media training, HBR – The Conversation [blog], Feb 3rd
McWilliam, G (2001), Building stronger brands through on-line communities, in Brynjolfsson and Urban (eds) (2001), Strategies for e-Business Success, Jossey-Bass
Porter, A (2010), Getting over the barriers to wiki adoption, ars technica, Feb 2
Social Media Governance database
Schonfeld, E (2010), Getting A Handle On The Size Of The Realtime Web And The Twitter Ecosystem, Techcrunch, Jan 18th
Tjan, A (2009), Five Mind-Blowing Web Stats You Should Know, HBR Blog, Oct 28th
Waughters, R (2009), World Map Of Social Networks Shows Rise Of Facebook, Techcrunch, Dec 21st
Williams, RL and Cothrel, J (2001), Four smart ways to run on-line communities, in Brynjolfsson and Urban (eds) (2001), Strategies for e-Business Success, Jossey-Bass
