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Web 2.0 and Social Media

Download lecture handout 1 [pdf] / Download lecture handout 2 [pdf]

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Rory Cellan-Jones’ Radio 4 series – The secret history of social networking (article with link to podcast)

Michael Wesch’s (2007) brilliant The Machine is Us/ing Us (Final Version) (but is pre-Twitter)

* Hinchcliffe, D (2010b), Why all the fuss about Web 2.0?, infonomics, Jan/Feb

** O’Reilly, T (2005), What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software, oreillynet, 30th Sept.

Frog Design’s genius A World of Tweets plots geographic twitter data in real time

Cosenza, V (2010), World Map of Social Networks, Vincos blog, December

See Ofcom Communictions market report (2009) on convergence for commentary on UK usage of social media

Primary reading

* Boudreaux, C (2009), Analysis of Social Media Policies: Lessons and Best Practices,, Dec 16th [pdf]

Bonabeau, E (2009), Decisions 2.0: The Power of Collective Intelligence, MIT Sloan Management Review, Winter v50 n2 pp45-52 [ProQuest]

* Demailly, C (2009), Speeding the adoption of Enterprise 2.0, AT&T / Early Strategies consulting, Mar 16th

* Hinchcliffe, D (2009), Using Web 2.0 to reinvent your business for the economic downturn, Enterprise 2.0 blog, 29 Jan

* Hinchcliffe, D (2010a), The social Web in 2010: The emerging standards and technologies to watch, Enterprise 2.0 blog, 20 Jan

Levy, S (2009), Best Business Books 2009: Technology, strategy+business, i57 Winter

Matuszak, G (2007a), Enterprise 2.0: Fad or future, KPMG International

Matuszak, G (2007b), Enterprise 2.0: The benefits and challenges of adoption, KPMG International

McAfee, A (2006a), Enterprise 2.0: The Dawn of Emergent Collaboration, MIT Sloan Management Review, Spring Vol. 47, No. 3, pp. 21-28 [ProQuest]

McAfee, A (2006b), Enterprise 2.0, version 2.0, HBS faculty blog, 28th May

McKinsey & Co (2007), How businesses are using Web 2.0: A McKinsey global survey, McKinsey Quarterly [requires free registration]

McKinsey & Co (2008), Building the Web 2.0 Enterprise: McKinsey Global Survey Results, McKinsey Quarterly, July [requires free registration]

McKinsey & Co (2009), Six ways to make Web 2.0 work, McKinsey Quarterly, February [requires free registration]

Online Schools (2010), Obsessed with Facebook,

Owyang, J (2010a), Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010),, Feb 11th

* Owyang, J (2010b), Industry Reference: The Social Business Stack for 2011,, Nov 5th

* Owyang, J (2010c), Framework: The Social Media ROI Pyramid,, Dec 13th

Pallai, E (2010), 5 Simple Twitter Listening Tips Every Marketer Should Know, ReadWriteWeb, Feb 2nd

Shirky, C (2008), Here comes everybody, Penguin

Shirky, C (2011), The Political Power of Social Media, Foreign Affairs, Jan/Feb [requires free reg]

Solis, B (2010), Introducing The Conversation Prism Version 3.0,, Oct 13th

Solis, B (2011), Exploring the Twitterverse,, Jan 3rd


Arrington, M (2010), Facebook COO: 175 Million People Log Into Facebook Every Day, TechCrunch, Feb 1st

Beal, A (2010), 70% of Companies Plan to Spend More on Twitter & Facebook Marketing, Marketing Pilgrim [blog], Feb 4th

KKirkpatrick, M (2009a), Introduction to the Real-Time WebReadWriteWeb, May 12

Kirkpatrick, M (2009b), Don’t Tell Your Boss: Dell Made $6.5m on Twitter, ReadWriteWeb, Dec 8th

Meister, JC and Willyerd, K (2010), Intel’s social media training, HBR – The Conversation [blog], Feb 3rd

McWilliam, G (2001), Building stronger brands through on-line communities, in Brynjolfsson and Urban (eds) (2001), Strategies for e-Business Success, Jossey-Bass

Porter, A (2010), Getting over the barriers to wiki adoption, ars technica, Feb 2

Social Media Governance database

Schonfeld, E (2010), Getting A Handle On The Size Of The Realtime Web And The Twitter Ecosystem, Techcrunch, Jan 18th

Tjan, A (2009), Five Mind-Blowing Web Stats You Should Know, HBR Blog, Oct 28th

Waughters, R (2009), World Map Of Social Networks Shows Rise Of Facebook, Techcrunch, Dec 21st

Williams, RL and Cothrel, J (2001), Four smart ways to run on-line communities, in Brynjolfsson and Urban (eds) (2001), Strategies for e-Business Success, Jossey-Bass