Lecture slides
Pdf of lecture slides for weeks 2-3 [2.2mb] – 4 to a page
References
Anderson, C (2008b), Revised: the *four* kinds of FREE, The Long Tail blog, 23rd September
Chen, S (2003), Strategic Management of e-Business, Chichester: Wiley & Sons
Chaffey, D (2007), e-Business and e-Commerce Management, FT-Prentice-Hall
Choi, S-Y, Stahl, DO and Whinston, AB (1997), The economics of electronic commerce, Macmillan Technical Publishing, Indianapolis, IN.
Keen, P & Qureshi, S (2005), Organizational Transformation through Business Models: A Framework for Business Model Design (subsequently published as part of Proceedings of the 39th Hawaii International Conference on System Sciences – 2006)
Lam L, and Harrison-Walker, L. J. (2003), Towards an Objective-Based Typology of EBusiness Models, Business Horizons, v46 i6 pp17-26 [available from ScienceDirect - requires Athens account]
Magretta, Joan (2002), Why Business Models Matter, Harvard Business Review, May, Vol. 80 Issue 5, p86-92 [EBSCO]
** Osterwalder, A and Pigneur, Y (2010), Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Chichester: Wiley & Sons [sample chapters pdf] – See also Osterwalder’s site
Osterwalder, A, Pigneur, Y and Tucci, C (2005), Clarifying business models: origins, present and future of the concept, Communications of the AIS, v15 May
Rappa, M (2007), Managing the digital enterprise, North Carolina State University
Background
Anderson, C (2008a), Free! Why $0.00 Is the Future of Business, Wired, 25th Feb
Eisenmann, T, Parker, G and van Alstyne, MW (2006), Strategies for two-sided markets, Harvard Business Review, v84 i10 pp92-101 [EBSCO]
Kelly, K (2008), Better Than Free, The Technium, Jan 31st
Laseter, T, Kirsch, D and Goldfarb, B (2007), Lessons of the Last Bubble, Strategy+Business, i46 Spring [requires free registration - well worth it]
Techdirt’s CwF+RtB model
