- Introduction to strategy
- Key analytical frameworks – Porter’s 5/7 forces, Blue Ocean, Technology life cycle, diffusion of innovation, ‘Crossing the chasm’
Lecture handouts
- Lecture handout 1
- Lecture handout 2
- Lecture handout 3
- Lecture handout 4
- Lecture handout 5
- Lecture handout 6
Key Sources
- Tidd and Bessant (2009), ch 4
- Conway and Steward (2009), ch 6, ch 4
- Schilling (2008), ch 3 and ch 6
Plus:
- Mintzberg et al (2001), ch1, ch 4
- Yoffie, D and Kwak, M (2006), With friends like these: the art of managing complementors, Harvard Business Review, Sept pp 88-98 [EBSCO]
- Kim, WC and Mauborgne, R (2004), Blue ocean strategy, Harvard Business Review, October pp76-84 [EBSCO]
- Rogers, E & Scott K (1997), The Diffusion of Innovations Model and Outreach from the National Network of Libraries of Medicine to Native American Communities, Draft paper
prepared for the National Network of Libraries of Medicine, Pacific Northwest
Region, Seattle. [Whilst the subject is not really that appropriate to
the module, the explanation of the diffusion process itself is]. - Wikipedia entries on diffusion of innovations and technology lifecycles are brief but informative
- Moore, G (2002), Crossing the chasm (revised ed.), Harper
Additional Sources
Olenick, M (2008), Nintendo Wii Blue Ocean Strategy — Strategy Canvas, valueinnovation.net, April 1
Iskold, A (2007), Rethinking ‘Crossing The Chasm’, readwriteweb.com, Aug 6
21/8/06 Sleeping With The Enemy More companies are finding that “co-opetition,” or learning to work with rivals on certain projects, may be the best strategy [BusinessWeek - part of a special issue on Competition] [=one of the "extended forces" one may add to Porter's basic 5 forces framework]
Mintzberg, Ahlstrand and Lampel (2005), Strategy bites back, FT-Prentice Hall [available from ET book shop]
From the authors of Strategy Safari – ‘bite-sized’ chunks on strategy, from a wide range of authors – easy to get to grips with and to dip in to. Highly recommended.
Brief outline of Porter’s 5 Force’s model (from investopedia.com) and a more developed description and critique from TheManager.org. Summaries.com has a densely packed precis of Brandenburger and Nalebuff’s 1996 book, Coopetition, at summaries.com/index/coopet.pdf
Brandenburger and Nalebuff have a supporting website for the book too (albeit looking a little dated now)..
Trinkner, R with Smith, B (2002), Consumer technology adoption roadmap, Gartner | G2 (164k pdf)
Nader, F and Jiminez, L (2005), Substitution Patterns, Pitney-Bowes background
paper ( 1004k pdf)
CEA DVD Player Sales data, on a month by month basis …
Mintel (2006), Digital cameras and peripherals – UK, May [Mintel can be accessed here, using your Athens account]
** Ofcom (2009),The Communications Market 2009, Ofcom, August
