The following discussion questions are based on the primary reading below:
- How is Lego using the knowledge and expertise of its customers to innovate ?
- Identify the key factors that motivated P&G to seek innovation outside the company
- Identify the primary differences between the approaches to open innovation used by Lego and P&G
- What are likely to be the management challenges that face a firm trying to implement a form of open innovation ?
Tidd, J and Bessant, J (2009), Lego case study, managing-innovation.com
Huston, L and Sakkab, N (2006), Connect and develop: Inside Proctor & Gamble’s new model for innovation, Harvard Business Review, March pp58-66 [ link is for EBSCO - you will need your Athens log-in to access it ]
Oliver, K, Samakh, E and Heckmann. P (2007), Rebuilding Lego, strategy+business, i48 Autumn
Stefan Lindegaard’s open innovation site – 15inno.com – is worth perusal. Free downloads of a couple of the chapters from his book and lots of links and blog comments on open innovation.
* New Materials
Bingham, A and Spradlin, D (2011), The Open Innovation Marketplace [book chapter], Innocentive
Stern, S (2011), A Co-creation Primer, Harvard Business Review blog, Feb 28th
Skibsted, JM and Hansen, RB (2011), User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea, Fastco Design, Feb 15th
Chesbrough, H (2011), The Next Big Thing in Managing Innovation, Harvard Business Review blog, Jan 18th
Kincaid, J (2010), OpenInvo: A Marketplace For Innovation, TechCrunch, Dec 30th